TSM, video promo.

Look Back, Leap Forward

This particular video created to promote TSM, the web platform dedicated to refrigerator repairers, represents an example of creativity and how a good idea can concretely explain the characteristics of a project.
Shot in the fantastic setting of the Italian Dolomites, a UNESCO heritage site and in the most iconic part of Milan, the film tells how much it was necessary to look back to reach the future to achieve the design objective.
Special Guests Jennifer Keul, conception, texts and direction are by Guido Bedont, filming by Mario Travaini, editing and colour correction by Guido Bedont and Mario Travaini.
The drone operator and photography direction are by Enrico “Chicco” Pietrobon.
Graphics and super by Grazia Mattei.